📒 Behind the Transaction: Real Estate from the Ops Side — Vol. 2

"Listing Launches: What Happens After You Sign the Agreement?"

You’ve met with your agent, reviewed the comps, signed the listing agreement, and handed over the keys. Now what?

From the outside, it might seem like we just snap a few photos and put your home on the MLS. But from the operations side of a real estate team, the moment you sign the agreement is when our gears kick into high gear.

Welcome to Volume 2 of Behind the Transaction — where we dive into what really happens after you list your home.

🧩 The Listing Launch Checklist (Yes, It’s a Real Thing)

Once your home becomes an official listing, our operations team jumps into a carefully coordinated sequence of events to get your home market-ready — fast, polished, and professional. Here’s a peek behind the curtain:

✅ Scheduling & Vendor Coordination

We book professional photography, videography, virtual tours, staging (if needed), and pre-marketing services. Timing is everything — and our job is to keep all the moving parts aligned so your home hits the market on time and at its best.

✅ Compliance & MLS Prep

We collect and input all necessary property details, disclosures, and documents. Behind the scenes, we’re ensuring your listing meets MLS standards, brokerage compliance, and everything is ready for buyers' eyes and agents' inboxes.

✅ Marketing Buildout

This is where the magic starts to show. We create:

• A compelling property description (no fluff, just strategy).

• Custom marketing pieces like flyers, social posts, and email campaigns.

• Signage, lockbox setup, and digital tracking for showings.

✅ Agent Collaboration

Internally, we sync with your listing agent to review your property's strengths, potential objections, and selling strategy. You’ll only see the polished final product, but know that dozens of decisions and actions went into making it that way.

📌 Our Mission: A Smooth, Strategic Launch

Our goal isn’t just to list your home — it’s to launch it with purpose.
We want your property to hit the market like a new iPhone — with attention, visibility, and value that stands out from the crowd.

And if you're wondering how that all translates into more offers, better terms, and a smoother escrow… well, stay tuned.

Coming Up Next...

In Volume 3 of Behind the Transaction, we’ll walk through "Offer Day: What Happens After a Buyer Says Yes?" — including how we vet offers, prep documents, and keep the gears turning while negotiations unfold.

Have questions about what goes on behind the scenes with your listing? Reach out — transparency is our love language.

Until Next Time!
Meaghan
Operations Manager, Platinum Group